BRIXTON
LIBRARY
What's it about?
A library seemed stuck in the past. The request was clear – a brand facelift to attract younger audiences. Insight struck, realizing that the library, often dubbed the community's living room, needed a homely touch. Thus, turning a traditional space into a welcoming, digitally-connected haven for diverse community members and avid discovery seekers alike.
Deliverables.
Brand Strategy
Branding
App Design
Website Design
The Community's Living Room.
Go Digital or Go Home
The library's desire to connect further with their community found its solution in a digital transformation. Now, with an online platform, this allows them to do exactly that. Streamlining resources, boosting creativity, and navigating the future – this is the revolution Brixton Library needed.
Future is Bright.
More than a makeover, it's a visual celebration of community spirit. Brixton Library is no longer just a space; it's a lively hub for discovery, where vibrant colours meet digital connection, inviting the community to explore, learn, and create in space that empowers.
B is for... Brixton's Books
The logo incorporates curves reminiscent of a folding book with gently curved pages, symbolizing the library as a gateway to discovery and learning.
Home of Discovery
The integrated home icon in the 'B' of Brixton signifies the library as the community's living room, embodying a welcoming space for exploration and discovery.
Connecting the Community.
The library's vibrant transformation demanded a digital presence as lively as its new aesthetic. Enter the app and website—designed not just to stand up to the vibrant branding but to dance alongside it. Focused on familiarity and ease of use, these digital platforms become more than tools; they're bridges that effortlessly connect the community.
Brixton's portal into Discovery.
Tailored for those unable to visit in person, this app becomes a portal to a treasure trove of resources. Dive into captivating audiobooks, effortlessly check your book due dates, and stay in the loop with local events—all at your fingertips. It's not just an app; it's a doorway to the library's essence
Navigate the Digital Jungle
The library made accessibility a top priority, introducing a tagging system similar to their physical books. Now, every visitor can easily navigate and access diverse content with a user-friendly approach, ensuring an inclusive experience for all.
A Badge of Discovery
Crafting a library card that captures attention within the wallet wasn't just about aesthetics; it became a symbol. A symbol that denotes more than a mere membership—it signifies being part of a vibrant community driven by a passion for discovery.
