VAMPIRE
TAMPONS
What's it about?
The tampon brand that changed tampons. Vampire challenges a static category by putting their customer at the centre of what they do and how they think. The Vampire brand is on a mission to make blood normal. Their range of period products make menstruation a symbol of power, confidence and rebellion.
Deliverables.
Brand Strategy
Brand Creation
Packaging
Social Campaign
Blood is beautiful. Period.
From censored to explicit. Vampire is confronting tennis commercials and blue liquid with a loud voice and bloody education.
Vampire offer three tampons for three levels of bleed. Ranging from light (Belladonna) to heavy (Virago). The colour selection celebrates the human body, while aligning the bleed level to the Vampire's product range.
Bone
Flesh
Blood
Choosing the bloody colours.
A true celebration of the V.
To date brands have shied away from the female body. Vampire customers are demanding different. The logo mark and typeface are inspired by womens’ most sacred body part, not silenced by it. A rounded typeface conveys comfort and softness while a lowercase logo type shows a divergence from tradition. A true celebration of the V.
Speaking the language of blood.
To ensure consumers understand the brand, a graphic language was created to provide consumer education while also adding personality and playfulness. The graphic pattern then became the base for all of the brand output.
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Period poverty is real, Vampire wanted to lead the charge in educating men and empowering women and girls on the importance of menstruation health. Each pack contains a QR code to receive a 'little red book', Vampires very own educational magazine.
Knowledge is power. It's important for women and girls to feel empowered when it comes to their health and wellbeing. A woman's monthly cycle affects more than we often realise, and the politically charged history that runs parallel with it needs to be known.
It's blood. It's natural.
Menstruation can be perceived as awkward, embarrassing or even unclean. But blood runs thicker than water. This campaign aims to bring an end to period discrimination while celebrating strong, daring women.
