Branding / Brand Strategy / Social Campaign / App Design
What's it about?
Young minds turn heads.
Hair Education (H:ed) celebrates world class hair styling talent by upskilling hungry professionals. Hair styling has become an offshoot of the fashion industry and its equally competitive and cut throat. H:ed levels the playing field for the graduates who will shape the future of hair if only they’re given the opportunity.
Young minds turn heads. Accessing the best in the business, shouldn’t cost you the most in the business.
H:ed levels the playing field for the graduates, producing stars for the runway, editorial and screen - regardless of income or social status.
Putting the head in H:ed.
Hair Education was looking for a rebrand after realising their creative platform wasn’t as fresh as their audience. A brand re-naming wasn’t on the cards, but once proposed it became the obvious progression.
Let's use our H:ed.
The head (represented here as circles) is a stylists canvas. Using the colon already present in the logo gave the brand a base to play with without introducing extra iconography and shapes. This was a perfect way to inject playfulness into the brand.
Allow the styling to sing.
Easy navigation was paramount for H:ed and was at the core for both website and app design. To boost easier work flows, yellow was used only for call to action areas and buttons. Calling out areas for engagement creates a simple code for consumers to follow.
Through a series of in-person events, H:ed connected students with instructors in dynamic learning spaces that were built to inspire creativity. These events, or Salons as H:ed coined them, were structured around practical workshops that went from the brilliant basics of everyday hair to the dream-like limits of the runway.