What's it about
PROPER was founded in 2011, starting out by tumbling popcorn in a refashioned cement mixer. Ten years on, they're still creating delicious, snacks that are better for you, the planet and us all. Their latest adventure sees them launch into on of the most competitive snacks: Snack bars.
The snacking and bar category is extremely competitive with brands seeking to capitalise on rise of consumer connivence shopping. Standing out in such a congested marketplace can be tough. PROPER needed something that was disruptive in colour and attitude while still winning traditional bar shoppers hearts.